price image

price image
марк. ценовой образ [имидж\] (образ фирмы с точки зрения уровня цен, т. е. то, воспринимают покупатели фирму как продавца по низким ценам или как продавца дорогих, элитных товаров)

Loss leader pricing is also a way of establishing a low price image. — Ценообразование на основе убыточного лидерства также является и способом создания имиджа продавца по низким ценам.


Англо-русский экономический словарь.

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